Dramatic Change was founded in 1994 in Australia by Stewart McCure, a marketing strategist and Dr Bryan Betty, a practicing physician.

Thirty years later Dramatic Change is a global consultancy offering pharmaceutical sales training workshops with a unique, proven, patient-centric approach.

OUR ORIGIN STORY

Stewart is also author of ‘The Two Minute Window: Successful pharmaceutical selling in a time-poor world’

Our Team

Global Impact & Sustained Excellence

30

Years of Patient Centricity

10,000+

Workshop Hours

48

Clients

45

Countries

50+

Therapy Areas

Meet the Team

Relentless Patient Centricity

Single Patient Focus® challenges traditional pharmaceutical sales/marketing thinking

Every engagement utilizes a relentless focus on an actual, single patient known to the HCP

This gives both the HCP and sales professional a clear focus as to where and why the product fits across the customer's clinical practice

Packages to meet your needs.

  • All packages include adjustments to reflect therapy area nuances, competitive set issues & product life cycle insightstion text goes here

  • Enhanced design for brand alignment, fit with narrative of broader sales meeting, additional business needs; increased stakeholder management support*

  • Complete patient-centric journey for entire commercial organization: cross-functional Correct Patient® workshops, multiday Single Patient Focus® training & pull-through via coaching

* Additional features added to optimize content delivery, impact, and audience engagement

Delivery Options

1.
Workshop duration tailored to team needs

2.
On-site or virtual facilitation by Dramatic Change or internally via train-the trainer

3.
Additional sustainability & integration via coaching, branded content options & expert Dramatic Change support

Our Workshops

    • Virtual Delivery ✓

    • Virtual Breakouts (~14 pax) ✓

    • Internal Facilitation (w. TTT) ✓

    • Off the Shelf Package ✓

    • For all Customer Facing Teams ❌

    • Requires Brand Alignment ❌

    • All Levels of Experience ✓

    • Virtual Delivery ✓

    • Virtual Breakouts (~14 pax) ✓

    • Internal Facilitation (w. TTT) ✓

    • Off the Shelf Package ✓

    • For all Customer Facing Teams ❌

    • Requires Brand Alignment ❌

    • All Levels of Experience ✓

    • Virtual Delivery ✓

    • Virtual Breakouts (~14 pax) ✓

    • Internal Facilitation (w. TTT) ❌

    • Off the Shelf Package ✓

    • For all Customer Facing Teams ✓

    • Requires Brand Alignment ❌

    • All Levels of Experience ✓

    • Virtual Delivery ✓

    • Virtual Breakouts (~14 pax) ✓

    • Internal Facilitation (w. TTT) ✓

    • Off the Shelf Package ✓

    • For all Customer Facing Teams ✓

    • Requires Brand Alignment ❌

    • All Levels of Experience ✓

    • Virtual Delivery ✓

    • Virtual Breakouts (~14 pax) ✓

    • Internal Facilitation (w. TTT) ✓

    • Off the Shelf Package ✓

    • For all Customer Facing Teams ❌

    • Requires Brand Alignment ❌

    • All Levels of Experience ✓

    • Virtual Delivery ✓

    • Virtual Breakouts (~14 pax) ✓

    • Internal Facilitation (w. TTT) ✓

    • Off the Shelf Package ✓

    • For all Customer Facing Teams ❌

    • Requires Brand Alignment ❌

    • All Levels of Experience ✓

    • Virtual Delivery ✓

    • Virtual Breakouts (~14 pax) ❌

    • Internal Facilitation (w. TTT) ✓

    • Off the Shelf Package ✓

    • For all Customer Facing Teams ❌

    • Requires Brand Alignment ❌

    • All Levels of Experience ✓

    • Virtual Delivery ✓

    • Virtual Breakouts (~14 pax) ✓

    • Internal Facilitation (w. TTT) ❌

    • Off the Shelf Package ✓

    • For all Customer Facing Teams ❌

    • Requires Brand Alignment ❌

    • All Levels of Experience ✓

    • Virtual Delivery ✓

    • Virtual Breakouts (~14 pax) ✓

    • Internal Facilitation (w. TTT) ❌

    • Off the Shelf Package ✓

    • For all Customer Facing Teams ❌

    • Requires Brand Alignment ❌

    • All Levels of Experience ✓

    • Virtual Delivery ✓

    • Virtual Breakouts (~14 pax) ✓

    • Internal Facilitation (w. TTT) ❌

    • Off the Shelf Package ❌

    • For all Customer Facing Teams ❌

    • Requires Brand Alignment ✓

    • All Levels of Experience ✓

    • Virtual Delivery ❌

    • Virtual Breakouts (~14 pax) ❌

    • Internal Facilitation (w. TTT) ❌

    • Off the Shelf Package ❌

    • For all Customer Facing Teams ❌

    • Requires Brand Alignment ❌

    • All Levels of Experience ✓

Our US lead.

Kimberly dedicated 18 years to clinical practice as a Registered Nurse and Advanced Practice Nurse, specializing in hematology/oncology. Her clinical expertise led to engagements as a speaker for multiple pharmaceutical companies, facilitating her transition into pharmaceutical sales and subsequently, training. Motivated by a profound commitment to positively impact patient outcomes, Kimberly's focus on patient-centric training strategies guided her to her current role at Dramatic Change. Here, using highly-engaging and thought-provoking training programs she equips and empowers pharmaceutical field teams to have a positive and meaningful impact on their customers and the patients they serve.

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